Have you ever had a question and either didn't know where to find the answer or were too afraid to ask? If so, you've come to the right place.

As the name would suggest, this section is a compilation of answers to the questions our clients commonly ask. Just start by following one of the links below. If you are unable to find the answers to your questions here, please feel free to contact one of our project managers at any time. We will be happy to assist you.

1. At what resolution should I save my photos and graphics?
2. How do I get a mailing list and what are the different types?
3. How do I go about getting an estimate from you?
4. How do I receive cheaper postage rates?
5. How long does it take for you to complete my order?
6. Is white considered a printing color?
7. Should I design my own piece or can you do that for me?
8. Tips on how to save your design files
9. What file format should I use when submitting my electronic document for printing?
10. What is a "proof"?
11. What is the Pantone Matching System?
12. What products and services do we offer?
13. Why do the printed colors look different from the colors on my screen?

1. At what resolution should I save my photos and graphics?

   Resolution should be set to 300 dpi.

   Pictures and graphics pulled from the internet are often low resolution, typically 72 dpi or 96 dpi. Avoid these graphics, as they will appear pixilated and blocky when printed.

   Also note that you should save all photos in CMYK mode, not RGB mode when possible. Images saved in RGB mode may not print properly. If you are unable to save your image in CYMK mode, please let us know.

2. How do I get a mailing list and what are the different types?

   Direct Mail gives you the ability to target a specific group of people unlike many other forms of advertising. We recommend starting with a list of your current customers and then consider purchasing an additional list. There are many different types of mailing lists available. ADM has the ability to select lists based on hundreds of demographic and lifestyle characteristics. Call today to learn how we can help you obtain a mailing list that can turn you next mailing into a powerful sales generating tool.

3. How do I go about getting an estimate from you?

   Our online estimate request form is a great way to get started. You may also call our customer service center at 1-800-455-8887 to speak with one of our project managers.

4. How do I receive cheaper postage rates?

   The best way to guarantee you receive the absolute lowest postage rates is to allow us to process your mailing list. We have specialized software that will sort your list according to postal regulations. This ensures that we receive the best postage rates for your mailing. It is also very important to let us examine your mailpiece prior to having it printed. If your mailpiece is not designed within the proper postal specifications it can be very costly.

5. How long does it take for you to complete my order?

   Since the specifications for each project are different, it is impossible to give a general statement for how long your project will take. We will work hard to ensure we complete your project as soon as possible. We also understand that for planning purposes it can be important to have an estimated time line. If you would like an estimated time line please call one of our project managers and they will be happy to assist you.

6. Is white considered a printing color?

   Not typically. Because white is the default color of paper, it is simply recognized as the absence of any ink. However, when using colored paper, white ink may be used if any text or graphic requires it.

7. Should I design my own piece or can you do that for me?

   A professionally designed mailpiece is always best. Our graphic design staff is available to help with any project, large or small. We can also work with your print ready design file. Please, contact us if you have any questions.

8. Tips on how to save your design files

   Make them print ready and acceptable for us to print.

   COREL DRAW:
   Saving your Corel Draw file as an Adobe Illustrator EPS
   • Embed all Images
   • Convert all your text/copy to outline fonts
   • Export as Illustrator EPS

   FREEHAND:
   • Embed all Images
   • Convert all your text/copy to paths
   • Export as Illustrator EPS or PDF

   PAGEMAKER:
   Saving your PageMaker file as an EPS
   • Embed all Images
   • Convert all your text/copy to outline fonts
   • Export your file as an EPS using the below settings:
   Postscript Level 2
   CMYK Mode
   TIFF format and
   Binary

   PUBLISHER:
   You will need to have the full version of Adobe Acrobat PDF. If you don’t please download and use our Adobe Job Ready Program. If you do have the full version of Adobe Acrobat PDF please follow the steps below.
   Under File, Print, select Adobe PDF writer
   Under Properties select Press Quality and Save your PDF

9. What file format should I use when submitting my electronic document for printing?

   PDF (Portable Document Format) is the most common and preferred file format for submitting digital documents. With the installation of a PDF print driver on your computer, virtually any program can generate a PDF file suitable for printing. Both commercial and free PDF print drivers are available online for download from different sources.

10. What is a "proof"?

    A proof is a way of ensuring that we have set your type accurately and that everything is positioned according to your requirements. Typically, we will produce a proof that will be sent to you via email or can be viewed online. On full color jobs, we can produce a hard copy proof on our digital color press for a hands on look at the final color scheme.

11. What is the Pantone Matching System?

    The Pantone Matching System (PMS) is a color reproduction standard in which colors all across the spectrum are each identified by a unique, independent number. The use of PMS allows us to precisely match colors and maintain color consistency throughout the printing process.

12. What products and services do we offer?

    Design Services - We utilize the latest design technology available in order to offer a full range of design services. If you need a piece produced, we can work from your camera ready copy, use the files you provide on disk, or design your item from scratch.

    Digital Imaging Services - Our high-speed printers can produce projects efficiently and economically. From black and white to full-color printing, short run to long run, we have the capabilities to meet your needs and can offer a solution that will be just right for you.

    Personalized Digital Imaging - Variable Data Printing is personalized on-demand printing. By using information from a database or external file, elements such as text, graphics, and images may be changed from one printed piece to the next. Variable data printing can produce unique documents with customized messages for each customer.

    Finishing Services - We can cut, perforate, score, fold, collate, insert, saddle stitch, bind, and just about any other bindery process you could ever need.

13. Why do the printed colors look different from the colors on my screen?

    In short, printers and monitors produce colors in different ways.

    Monitors use the RGB (red, green, blue) color model, which usually supports a wider spectrum of colors. Printers use the CMYK (cyan, magenta, yellow, black) color model, which can reproduce most—but not all—of the colors in the RGB color model. Depending on the equipment used, CMYK generally matches 85–90% of the colors in the RGB model.

    When a color is selected from the RGB model that is out of the range of the CMYK model, the application chooses what it thinks is the closest color that will match. Programs like Adobe Photoshop will allow you to choose which color will be replaced. Others may not.